Marketing Your Expertise In A Unique Audio Forum

"If You Want To Be Known, Make More Sales, Attract More Clients, Then This Is The Most Important Message You'll Read This Year..."

From: Tom Adams, Chief Enthusiasm Officer,
Flourish Press Inc.

Dear Expert...

One of the biggest frustrations I hear from many experts and authors in the child development and related fields is the difficulty they possess in marketing themselves, their services and resources.

I kept hearing this over and over again, and as a marketing expert decided there was something I could do to make it a reality for them.

So I am pleased to announce to you that in a few months I will be launching a brand new site that I want you to be a part of.

The KidFlourish Online Audio Subscription Service

KidFlourish will be a leading edge audio library totally dedicated to providing streaming and downloadable audio content by experts for parents, educators and related care givers and professionals.

It will also provide you a web based marketing venue to expose yourself and your work to the subscribers and others who visit the site.

I invite you to become a part of this exciting new opportunity. I am encouraging you and other parenting, child development, children’s health, family, educational and related experts to contribute as a way to increase their exposure in this audio learning site.

So here’s what I am asking from you specifically…

1. Schedule an interview with me. This is a half to three quarter hour interview where you get to talk about your unique knowledge as it relates to kids in an extended interview with me.
   
   We have a studio partner who is recording the interviews and preparing them for online streaming and download.
   
   and...
   
2. Submit any existing audio interviews, speeches, teleconference calls, educational monologues that you have already recorded to me to include on the site for increased exposure by subscribers to you.
   
   These audio submissions are not necessarily your “for sale” content resources, these are recordings you have at your disposal or sitting in your office collecting dust that you could leverage more effectively to help sell your expertise, credibility and related resources or services.
   
   I don’t even care what format the original recording is in… my studio partner is willing to remaster them to sound good.

“What’s in it for me?” you're likely asking.

Firstly,

You Get A Marketing Machine Working 24 Hours A Day on Your Behalf

Flourish Press will be working hard to promote you in the context of the audio contribution which you will provide us.

1. In exchange for your interview or audio contribution/s you will be provided with a comprehensive promotion page on the KidFlourish Audio Subscription website.
   
   On that page we will profile you and encourage people to listen to your audio content. Subscribers will be able to click a link and listen to streamed audio or conversely download the audio file for offline listening.
   
   Individuals who are not subscribers will be encouraged to subscribe to hear your audios.
   
   But, we still want to provide value to both them and you, so we will have at least one short clip of audio from your content as a way to allow them limited access to your expertise.
   
   Your page will also provide links to your website, links to your books and other content resources. If you are having any promotions related to the resources you provide, they too can be mentioned on the site.
   
   We are also developing podcasting capabilities and expect that clips of your content would also be included in syndicated daily KidFlourish podcasts.
   
2. Your name and expert status will be used as a part of the marketing program and related collateral we are creating which will be used to sell the benefits of a KidFlourish Online Audio Subscription.
   
3. Your name and expertise will be referred to in our “KidFlourish” email newsletter. If possible we will use quotes from your books or resources to build your credibility.
   
4. Flourish Press will be actively soliciting new subscribers using a significant number of marketing methods both online and offline. Your name might be included in that marketing as an expert resource on the site. Again this is a way to have your name and reputation built without you doing any of the work.

If the marketing benefit itself weren’t enough to convince you to be a part of this unique opportunity, I want to go even further to ensure that your contribution to the site will be worth your time and effort to spend in an interview or to dig around your attic to find those old audios.

I know that the current book marketing PR approach is structured so that you do an interview for free with the goal being to get your name and book exposed… but I wanted something better for you.

The Really Amazing Incredible Extras for Contributing….

As a part of your involvement in the KidFlourish Online Audio Subscription program you also get these additional benefits...

1. Every time your interview or recordings are downloaded or streamed from the KidFlourish Audio web server, Flourish Press will credit you with a portion of overall subscription revenue.
   
   Here’s how it works…
   
   From the gross subscription revenue for the entire site, Flourish Press takes 20% off the top to be distributed to content providers.
   
   That amount is then divided and distributed to experts based on the aggregate bandwidth of all their content which was downloaded or streamed in the previous month as a percentage of the total monthly bandwidth delivered for all paid content.
   
   Thus if we have 1000 subscribers who create gross revenues of $10,000, the contributor distribution pot is $2000. If there are 100 audio downloads available (assuming all are the same digital size) and subscribers listen all audios equally, each of the 100 contributors would receive $20 that month in bonus revenue.
   
   The more audio you provide, the more content you contribute, the more likely you are to gain revenue based on your content.
   
   Granted, it might not be a lot of money but we wanted to ensure that you saw recurring value from the expert contribution you’ve made or as a unique way to monetize existing audio content you already have at you disposal.
   
   But… unlike radio or TV interviews, or old speeches, this opportunity does in fact create revenue for you, just for doing it…. as long as the audio is on the site.
   
2. If you promote the KidFlourish Online Audio subscription series to your own clients, web visitors or subscribers using the unique affiliate link we provide you... and they purchase a KidFlourish subscription, you will be entitled to lifetime, recurring commission of 15% on their subscription fees for as long as they remain a subscriber.
   
   You don't just earn a commission once they sign up… You earn a commission every month they remain a subscriber – for life. Think about that. You sell once, earn indefinitely! That’s a pretty good deal.

Why are we doing this? Two reasons…

The first… we want to see kids flourish and believe that parents, caregivers, teachers and other related professionals need ongoing resources to help that to occur.

But we realize there is a large segment of the population who want resources that either aren’t readers or have time to read. But they are listeners and have time to listen. And with the increased capacity of the web to provide high bandwidth access, this format makes a lot of sense. With the huge growth in MP3 players, podcasting and online audio, this is a perfect time to use this medium as a educational and marketing opporuunity.

Second, Flourish Press works with kid related experts in assisting them to market themselves and their resources. This just seemed like a great way for me to help them market themselves. But I realized that it would only be really effective if you were involved as well.

So, here’s what I need you to do as the next step.

Call me directly. This is my toll free number and extension.

877-241-8200 x 701

That rings throught to my desk directly, unless I am occupied on another call. If so, leave me a voicemail and I or my producers, Natasha Dyer (x703) or Heather Janzen (x702) will call you back as soon as we are able.

Let’s get to know each other briefly and then schedule a time for our recorded interview. During our call, let’s talk about any other audio recordings you have that you want to also have included in the subscription series. Finally, we’ll clarify any of your concerns and answer any of your questions.

Simple enough. Don’t delay. Call me today. I want you to join the other exceptional voices on KidFlourish.

Expectantly...

Tom Adams
Chief Enthusiasm Officer, Flourish Press Inc.
Dedicated to seeing kids flourish!

P.S. We are working on the web interface as we speak. I want to be able to show you how the online service will look and feel so you get an idea of the context. We are close to showing it to you...just working out some of the bugs.

92 Brubacher Street, Kitchener, Ontario, Canada N2H 2W2
Direct: 519.571.1191 Fax: 866.529.4749